Mauvais | London Pop Up Store

We partnered with Mauvais to design and build their first-ever physical retail space, marking the brand’s transition from an online presence to an immersive, high-end shopping experience in the heart of London.

Inspired by the brand’s summer campaigns shot in exclusive global destinations, the concept embraced minimalist design principles, combining a neutral palette of whites, beiges and greys with clean architectural lines, curved baseboards and arched niches. The result was a space that felt calm, refined and effortlessly sophisticated.

Organic elements such as olive trees, white pebbles and smooth stone textures introduced warmth and tactility without compromising the simplicity of the environment. This balance of form and function allowed the product to take centre stage, embodying the essence of quiet luxury and modern minimalism.

Every design choice — from the understated branding to the functional layout and natural materiality — was crafted to reflect Mauvais’ identity and global aesthetic. The space not only provided a seamless physical extension of the brand’s digital world but also offered customers a serene, elevated retail experience rooted in simplicity and style.