Represent | Frasers Festival

We partnered with Represent to design, build and install a bespoke brand retail experience at Frasers Festival, set within the grounds of Cholmondeley Castle.

The Frasers Festival is a private event created to celebrate the group’s success and strengthen partnerships with over thirty key brand partners. Hosted exclusively for employees and invited guests, the festival brought together music, fashion and culture in a truly unique setting.

Taking inspiration from Represent’s new Los Angeles flagship store, we designed a premium, contemporary retail environment featuring product displays for both Represent and 247. The space captured the brand’s modern aesthetic while complementing the festival’s luxury atmosphere.

Throughout the day, guests had the opportunity to win custom Represent x Frasers Festival T-shirts, printed live on site by the team, adding a sense of theatre, interaction and exclusivity to the experience.

The result was a refined yet energetic activation that brought the Represent brand to life in an unexpected setting, blending craftsmanship, community and culture within the heart of the Frasers experience.