The Couture Club | Selfridges Trafford Centre

We partnered with The Couture Club to deliver a bespoke retail installation within Selfridges Trafford Centre, creating a premium brand space that seamlessly blends industrial detail with refined minimalism.

The installation featured a brushed metal cladding system applied to the existing DSR rails, transforming the original infrastructure into a clean, contemporary framework that echoed the brand’s elevated streetwear aesthetic. At its centre, a set of custom display plinths and a geometric rug — designed exclusively for this activation — added depth and texture, creating a focal point for product presentation.

A backlit illuminated logo provided a striking visual anchor, enhancing the brand’s presence within the wider retail environment while reflecting light subtly across the metallic finishes. The result was a sophisticated and cohesive installation that captured The Couture Club’s distinctive blend of luxury, design and attitude.