Cole Buxton | Akimbo Club Collaboration, Soho

We partnered with Cole Buxton to transform their flagship Soho store for the launch of the Akimbo Club collaboration, creating an immersive retail takeover that captured the raw, utilitarian energy of both brands.

The activation featured full exterior branding, complete with bold window treatments and graphic elements that extended the identity of the collaboration beyond the store itself. Inside, the environment was reimagined through a complete camo store wrap, enveloping the space in a textured, layered aesthetic that reflected the rugged tone of the Akimbo campaign.

A custom greenery installation was designed and installed throughout the store, weaving natural moss and foliage into the camo landscape to introduce organic contrast and depth — grounding the industrial design language with a sense of authenticity and tactility.

The result was a cohesive and impactful in-store experience that merged Cole Buxton’s minimalist design ethos with the bold visual narrative of the Akimbo collaboration — a spatial expression of performance, identity and style.