Daniel Simmons | Soho Pop Up Store

We partnered with Daniel Simmons to design and build the brand’s first ever pop up store on Brewer Street in Soho, London. The space served as a physical expression of the brand’s sophisticated yet approachable identity, designed to welcome the community into Daniel’s world for two weeks throughout May.

The minimalist design featured clean lines, a neutral palette and warm wooden tones, creating a refined yet inviting environment that reflected the brand’s effortless aesthetic. Every element, from the bespoke clothing rails to the curated product displays, was considered to enhance flow, atmosphere and storytelling.

A standout feature of the store was the integrated sound system by MasterSounds, delivering rich, immersive audio that elevated the retail experience and added depth to the environment.

Alongside the store, we also created the Daniel Simmons Café, a bespoke pop up coffee space that launched over the opening weekend. Serving artisan coffee and pastries, it became a social hub for guests, media and brand supporters, perfectly complementing the relaxed, creative energy of Soho.

Hosted in one of London’s most iconic neighbourhoods, the Daniel Simmons pop up showcased how design, craftsmanship and technology can come together to create a retail experience that feels both elevated and human.