Gymshark | Selfridges

We are proud to share one of our most exciting retail collaborations to date, as Gymshark launch two new permanent stores and two pop up locations within Selfridges London and Manchester Trafford Centre.

Beginning in late 2023, we worked closely with the Gymshark team to develop an entirely new shop in shop retail concept, created to launch the brand’s most premium athleisure collection with one of the UK’s most iconic luxury retailers.

The concept embraces minimalism and precision, creating a calm, premium environment that feels as good as it looks. The layout allows generous circulation between fixtures, with integrated lighting and bespoke detailing such as custom barbells used as product rails and knurled fixture textures within fitting rooms as a subtle nod to the brand’s gym heritage.

Every material was chosen with intent. Bespoke joinery finished in Forcrete micro quartz, paired with colour matched Italian porcelain tiles, established a monochromatic design language that balances strength and sophistication, allowing the product to take centre stage.

The result is a refined, modern and elevated retail experience that reflects Gymshark’s evolution from performance to lifestyle, and its position within the world of contemporary luxury retail.