UVU - LONDON POPUP STORE

We partnered with UVU to design and build their latest pop up store on Greek Street, London, launched in April for the debut of their newest collection, Devine Stampede.

Founded by Adi Gillespie, UVU has evolved from a close community of runners into a global performance brand defined by its core philosophy, “The graceful pursuit of a superior self.” Capturing the high of running like no one else, UVU continues to unite athletes and creators around shared ambition and movement.

Taking over 59 Greek Street, we designed, built and installed a temporary retail space with a minimalist aesthetic, using custom fabricated floating rails and illuminated light boxes to showcase the new collection.

In the basement, we created an immersive exhibition space centred around the brand’s signature devil mascot, using the existing light well to build atmosphere and depth through lighting, texture and scale.

The UVU London Pop Up was more than a retail space; it was a statement of identity, creativity and community. The activation gave UVU the opportunity to connect face to face with its international audience, reinforcing the authenticity and energy behind the brand.