Represent 247 | London Pop Up

We partnered with Represent to design and build their latest 247 pop-up store on Brewer Street, Soho, launched to debut the 247 Woman Collection and celebrate the next chapter of the brand’s evolution.

Taking inspiration from Represent’s Manchester flagship, the space was designed with a minimalist yet powerful aesthetic, a monochrome palette, precision lighting and strong architectural forms combining to create a bold, immersive retail environment.

The fit-out featured custom fabricated plinths, illuminated product rails, bespoke branding details and a full ceiling respray, executed to achieve a seamless, gallery-like finish. Every material and surface was considered to reflect the brand’s refined industrial identity, from brushed metal accents to soft ambient lighting that sculpted the space with subtle contrast.

The result was a confident, modern retail expression of the 247 brand — purposeful, understated and beautifully precise.