Puresport | Roadside Recovery, London

We partnered with Puresport to create a disruptive roadside activation during London’s biggest marathon, designed to energise runners when they needed it most.

Positioned at Mile 24, the Puresport Roadside Recovery brought the brand’s ethos to life through custom built fuel pumps dispensing electrolytes to thousands of runners as they pushed through the final stretch of the race.

In a field dominated by seven figure sponsors, this activation proved that creativity and timing can make as much impact as scale. From the first runner to the last, Puresport showed up, made noise and delivered genuine support to over 56,000 athletes, turning endurance into experience.