Represent x PUMA Hoops

London | Experiential Retail & Brand Activation

We partnered with Represent and PUMA to deliver the launch of the Hoops collection with a two day experiential takeover on London’s Southbank, timed to coincide with NBA weekend.

Designed as a community first brand moment, the activation invited visitors to shoot hoops, explore the latest apparel and footwear from the collection, grab coffee from The Owners Club Café, and enter to win pieces from the drop. The result was an open, energetic environment that blended sport, culture and retail into a single, highly engaging experience.

At the heart of the activation sat a bespoke pavilion, conceived and delivered by Scratch Creative. The structure was crafted using rich timber finishes inspired by traditional basketball court flooring, elevated through clean, contemporary detailing. Integrated product displays for apparel and footwear were embedded directly into the architecture, creating a seamless retail journey that felt premium, considered and true to both brands.

Set against the backdrop of London’s Southbank, the space acted as a natural meeting point for the community across the weekend, driving footfall, interaction and brand connection while showcasing the Hoops collection in a way that felt authentic, immersive and elevated.