Sol de Janeiro | Selfridges Trafford Centre

We partnered with Sol de Janeiro to design, build and install a vibrant pop up experience outside Selfridges Manchester Trafford Centre, bringing a dose of Brazilian sunshine to the North this November.

The activation, themed “Unwrap the Good Vibes,” captured the brand’s joyful energy through a bold and colourful 6x3 metre space featuring photo moments, product displays and oversized hero products. Visitors could explore Sol de Janeiro’s signature scents and textures while enjoying a touch of playful escapism.

The experience also included personalisation and reusable Furoshiki gift wrapping, creating a tactile and sustainable way for guests to interact with the brand. Every element was designed to feel warm, sensory and unmistakably Sol de Janeiro — transforming a high traffic retail environment into a moment of pure joy.