Represent 247 | Berlin Pop Up

We partnered with Represent to design and build the 247 Berlin Pop Up Store on Torstrasse, created to celebrate the Berlin Marathon weekend.

The three day activation brought the 247 community together in the heart of the city, offering an exclusive opportunity to purchase limited edition Berlin product ahead of race day. The space also hosted recovery sessions with Hyperice and hydration by Cadence, creating a hub for performance, connection and culture.

Minimal in design yet rich in atmosphere, the store reflected the brand’s signature aesthetic — clean, functional and elevated — blending retail, community and wellness into a single, cohesive experience.